If you can communicate something in a more refined manner, do it.

Refinement implies you’ve gone through the motions of producing an initial product.
Subsequent iterations can then benefit from the experience gained.

Even when you describe a product’s purpose, think about the high concept — Something that could be explained in a few hard-hitting broad strokes.
Some call it the elevator pitch.

What is ZENCUBICLE.COM all about?

Thoughts about growing towards a more satisfying life and work experience.

Some time ago, I wrote these elvator-phrases to illsutrate what ZENCUBICLE.COM is about:
How do we create more liveable workspaces?
Being human at work.

The above will be short enough to convey to someone before the elevator doors close.